Flat Design Sites (Flat Design): history, principles, examples for inspiration
What do you think is the reason for such a frenzied popularity of flat design? I will answer you in a nutshell: it really works! In this article, I will…

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Web design basics. Analysis of the main blocks on the site
A true web design master 2.0 should be able to surprise people with innovative thinking and a creative approach to solving tasks. However, this does not mean that you need…

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SOLID principles in JavaScript. Open-closed principle
The essence of the principle The principle of openness-closeness is as follows: "Software entities (classes, modules, functions, etc.) must be open for expansion, but closed for change." That is, the…

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Web design basics. Analysis of the main blocks on the site

A true web design master 2.0 should be able to surprise people with innovative thinking and a creative approach to solving tasks. However, this does not mean that you need to poke into the background of the site of flying dragons in order to attract the attention of users.

People come to the site not to see designer strokes on the canvas, but for the content. Therefore, your thoughts should be directed entirely to the development of competent usability. The basics of successful web design are usability and aesthetics. Until this idea pierces your heart like Cupid’s arrow, the love of a good customer, alas, cannot be found.

If you have been boiling for a long time in the career of a web designer, you probably know that one of the most important roles in creating a convenient site is played by the competent design of blocks (modules). They are the structural elements of a web page. The standard modular grid consists of a navigation menu, Continue reading

The history of web design: from the Stone Age to the era of modern technology

Despite the fact that in the era of the development of web design, the first web pages were just text with links, and you could only dream of a variety of fonts and special effects, those naive, dense times were remembered by web developers with some kind of longing.

The first sites, the first providers, the first web designers. Monitors with a resolution of 640×480, supporting only 16 colors (!). Black text, blue links, red or pink headlines. Beauty!

Now, with the help of modern tools and technologies, even a student can create his own website for free in one computer science lesson. At the same time, the design, quality and functionality of this site will be an order of magnitude higher than those of the first “swallows” of site building, when web design was Continue reading

Landing design: how to make a capture page

What is a landing page?
The concept of landing page, as, in principle, the landing design, came to us relatively recently, according to the official version from the USA, 10-12 years ago. In fact, this is a one-page selling website created for the sole purpose of preparing and bringing potential customers to purchase a product or service.

Customers visiting these landing pages are referred to as leads. Also, the “lead” can be said about the application made from the site, pre-order, that is, about the active action that the page calls for.

In professional slang, the terms “capture page” or “landing page” are more often used. In fact, these are synonyms, we will use them without any differences. Continue reading

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