Visual Regression Testing with PhantomCSS
If you worked on large, serious projects, you probably already felt the importance of automated testing during the development process. Depending on experience, this awareness may come suddenly like a…

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Features of the profession and key responsibilities of a web designer
To make it easier to understand the main tasks of the representative of this craft, for a start it is worth considering its basic definition. The profession of "web designer"…

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Web Design Fundamentals
Often, inexperienced developers do not adhere to generally accepted standards, either because of ignorance, or because of the idea that they are smarter than others, and therefore get a terrible…

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What matters

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Landing design: how to make a capture page

What is a landing page?
The concept of landing page, as, in principle, the landing design, came to us relatively recently, according to the official version from the USA, 10-12 years ago. In fact, this is a one-page selling website created for the sole purpose of preparing and bringing potential customers to purchase a product or service.

Customers visiting these landing pages are referred to as leads. Also, the “lead” can be said about the application made from the site, pre-order, that is, about the active action that the page calls for.

In professional slang, the terms “capture page” or “landing page” are more often used. In fact, these are synonyms, we will use them without any differences. Continue reading

Basic web design elements. How to create an effective website thanks to them?

For the construction of any building requires certain building materials. As a rule, for each type of structure they constantly remain the same, only the shape and general design of the buildings change. So is the case with site development.

If you want to become a professional master of web design and consistently carry out high-quality projects that allow customers to solve certain problems (increase sales, increase the convenience of functionality, etc.), you should know about all the “building materials” in this area. If you miss Continue reading

Creative website design: what’s new?

Where does creative start?
Morning, coffee, shower … A new day has begun, it is time to create. We open the laptop or start the computer, before us is a monitor, like a blank sheet. Well, what is not an artist. Now you need to be inspired by new achievements. It’s easiest to use the Internet for these purposes, in its vast expanses there is everything. And before that they spoke only about Greece.

Of course, we will go online for inspiration. That’s exactly what I did today. Someone smart said: the birth of an idea transforms its creator. Then, as designers, we are transformed daily.

Creative web design is a gift, but a novice can master it. It all starts with training, then experience is Continue reading

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Composition in web design, or what Photoshop tutorials are silent about
Surely, you often have to visit sites that, at first glance, seem to be like nothing - both the pictures are beautiful and the text is folding, however, they lack…

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Landing design: how to make a capture page
What is a landing page? The concept of landing page, as, in principle, the landing design, came to us relatively recently, according to the official version from the USA, 10-12…

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Custom CSS Properties
A Ashley Nolan poll in November 2016 showed that 84% of front-end developers use a CSS preprocessor. At the same time, developers consider variables to be the most useful preprocessor…

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Button State Design
From the author: button design is the main element of any design system. The best of the buttons are simple, versatile, perhaps even a little fun. But there are many…

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