5 signs of failed logos
From the author: you can not minimize the importance of the logo. The logo gives your business a distinctive mark. Branding guru David Brier reminds us all that “one of…

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Rubber web design. What and where are we going to stretch?
When developing a website, the webmaster, first of all, should be based on the goals of the project. If it is important for the customer that the web page can…

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Web Design 2016: Chrome attacks!
From the author: The year 2016 has ended, it is always interesting to go back and see how much the workflow has improved over the previous 12 months. It's amazing…

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which is used

Web design basics. Analysis of the main blocks on the site

A true web design master 2.0 should be able to surprise people with innovative thinking and a creative approach to solving tasks. However, this does not mean that you need to poke into the background of the site of flying dragons in order to attract the attention of users.

People come to the site not to see designer strokes on the canvas, but for the content. Therefore, your thoughts should be directed entirely to the development of competent usability. The basics of successful web design are usability and aesthetics. Until this idea pierces your heart like Cupid’s arrow, the love of a good customer, alas, cannot be found.

If you have been boiling for a long time in the career of a web designer, you probably know that one of the most important roles in creating a convenient site is played by the competent design of blocks (modules). They are the structural elements of a web page. The standard modular grid consists of a navigation menu, Continue reading

Landing design: how to make a capture page

What is a landing page?
The concept of landing page, as, in principle, the landing design, came to us relatively recently, according to the official version from the USA, 10-12 years ago. In fact, this is a one-page selling website created for the sole purpose of preparing and bringing potential customers to purchase a product or service.

Customers visiting these landing pages are referred to as leads. Also, the “lead” can be said about the application made from the site, pre-order, that is, about the active action that the page calls for.

In professional slang, the terms “capture page” or “landing page” are more often used. In fact, these are synonyms, we will use them without any differences. Continue reading

Basic web design elements. How to create an effective website thanks to them?

For the construction of any building requires certain building materials. As a rule, for each type of structure they constantly remain the same, only the shape and general design of the buildings change. So is the case with site development.

If you want to become a professional master of web design and consistently carry out high-quality projects that allow customers to solve certain problems (increase sales, increase the convenience of functionality, etc.), you should know about all the “building materials” in this area. If you miss Continue reading

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Web design basics. Analysis of the main blocks on the site
A true web design master 2.0 should be able to surprise people with innovative thinking and a creative approach to solving tasks. However, this does not mean that you need…

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Button State Design
From the author: button design is the main element of any design system. The best of the buttons are simple, versatile, perhaps even a little fun. But there are many…

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What is web design and what does it eat?
When I ask new friends about how I earn my bread, I have to answer twice. At first, it sounds proudly from my lips: “Web designer”, which flies to me…

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The history of web design: from the Stone Age to the era of modern technology
Despite the fact that in the era of the development of web design, the first web pages were just text with links, and you could only dream of a variety…

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