Minimalistic website design: features, advantages and disadvantages
In the past few years, web design has alternately reigned in a flat style, now a skeuomorphism, now a material one, then again a flat one … All of these styles have one feature: they come and go. What can not be said about minimalism. In web design, this trend has been practiced for a long time and very successfully, promoting laconicism and simplicity. What can I say, this style has long “attacked” all areas of our lives: architecture, journalism, painting, etc.
In order to familiarize you with the art in the style of “minimalism” I present to your attention the painting “The Blue Age” by the famous French artist Yves Klein, who is the founder of one-color painting.
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But what about Malevich with his Black Square, you ask? I explain: it was painted by mixing several types of paints, among which there was no black (in school it was better to study :)). This is also minimalism, although not monochrome.
Style vs. Design
Many web designers (and most of them do not exceed 30 years of age) mistakenly believe that style and design are one and the same. And these are completely different things. Design is a way to provide communication with the user at various levels. It helps people do what they came to the site for.
Style is one aspect of design. With its help, you can also convey the brand differences of the company, its competitive advantages. Some novice web designers contemptuously refer to boring pages and begin to create “cool masterpieces” that embody a bunch of stylistic sophistication.
This is how information sites come in, decorated with dazzlingly beautiful but inappropriate screensavers, or e-commerce sites that resemble an acid disco. Naturally, such web jargon harms the main purpose of the site and is obscure to its target visitor. Do not repeat such mistakes!
The minimalistic design of the site seems primitive only at first glance. Therefore, many web designers believe that it is very easy to implement. However, this is an erroneous point of view.
In fact, it’s not so easy for even a professional web designer to think through a convenient and logical structure to the smallest detail, to choose suitable images, typography and other elements that help convey the main idea of the site to the user.
Minimalism in web design is especially welcomed by visitors to e-commerce sites. One of the reasons people drop by online shopping is to save time. Of course, they will appreciate the efficient navigation and fast loading of web pages.
A small fact: online stores lose 4 out of 10 potential buyers just because their pages load too slowly! Here is a good example of minimalism in the web design of an online store:
So, we smoothly approached the advantages and disadvantages of minimalistic web design, the carrots and sticks. Let’s start with the whips.
Minimalism in website design
Despite the fact that the concept sounds pretty cool, this does not mean that it has no shortcomings.
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Firstly, this is not easy to achieve. The fact is that the development of a minimalist design takes as much time, effort and money as the development of a conventional one (if not more). Therefore, this type of design is not suitable for sites that seek to reduce their time and costs;
secondly, the issue of glut. When everything is minimal on the site, even the most insignificant error can significantly affect its reputation. If you try on the role of “minimalist”, get ready for criticism and consideration under a magnifying glass;
thirdly, there is always a risk of removing more than necessary and losing some really important elements. If you hit hard in the belief of minimalism – you can end up with a site that looks cheap and unfinished. True, this is easy to fix – add, for example, a few stylish touches or rich content;
Fourth, it will limit you. Over time, your site will grow, and a large amount of content is the worst enemy of minimalist design. You will fight for each new element, especially if it does not fit into the established structure. There are many legendary sites that made a lasting impression on users, and it will be very, very difficult for you to surpass them. Remember the Nickeldeon logo, and you will understand what I’m talking about.
Why you still need to choose a minimalist design
Agree, minimalism in website design looks stylish. Say what you like, at the top of the priority list people always have an aesthetic component;
Simple and intuitive navigation is the first step to successful communication with visitors. They feel familiar if they know where to find and where they are at the moment;
the main emphasis is on content – it is he who should primarily attract the attention of visitors.