5 trends in logo design 2016
Last year, we began to observe how line art is gaining momentum. This is because designers are still very fond of flat design, and it is switching to logos.
Mono-linear logos fully convey the meaning of their name. Logos are drawn in one line with constant pressure – as if the logo is drawn with a single thread or cord. The appearance of mono logos is extremely ascetic, nothing more, but with a bias towards the iconography popular on the Internet.
Typically, such works look monotonous, giving the design clarity without unnecessary details. Mono-linear logos are very beautiful, they help create complex projects that can truly distinguish your brand from others.
These logos are not for everyone, they are suitable for some niches, but not for others. Projects with such logos have limitations on size compression. The example above will not work well on buttons.
I saw how such logos are used on the websites of food shops, small boutiques and salons. The design is extremely versatile and will suit any business.
A design with a century of history above proves that there is nothing new in using a logo inscription. In addition to Coca-Cola, you can recall CNN, McDonalds and Disney.
Los Angeles Rams American Football League Logo – First shown in January 2016
The inscription in a certain font acts as a visual symbol of the brand. By their nature, such logos are minimalistic, but extremely diverse in terms of placement, shape, color and other factors.
The plus of the inscriptions is that even if all companies decide to switch to such a design, they will all look different because of the desire for the visual identity of the logo with the site design.
If we compare the inscriptions with the usual graphic logos, the first ones help to remember the brand, transferring the design to the text. The fewer the centers of attention, the less the user is distracted.
Labels can be used on most websites, but in order for the logo to look really good, you will need to think it over: the specific format is to blame. If the examples above are something passing, then the inscriptions are almost always in fashion.
Negative space: don’t be afraid to be negative
Negative space has been very popular for several years, and especially now in the field of web design. And not surprisingly, this trend has shifted to logos.
Negative space in the design helps maintain balance and establish harmony between the elements used. It works especially well in logos consisting of several objects. Negative space gives the design more significance, even if you yourself did not want it.
With this approach, you can create cool optical illusions. Experienced designers use negative space not only to maintain clarity, but also to create unforgettable designs that will distinguish your project from others.
As with the inscriptions, the brand’s appearance does not matter when using negative space. How this trend will work for you depends on your creativity and willingness to experiment.
A two-color design is already observed in 2016, and now it is moving to logos. We have already seen a couple of popular companies with this design.
Initially, double tones were used on websites with large backgrounds in the form of photographs, but soon the trend turned to color brand logos. The double color logo can speak for you. The best time to try yourself in the creation of two-color logos, and you can imagine: take two bright popular colors and go.
Logo design will fulfill its main task, but at the same time, two colors will help to avoid overload. Target markets will be recognized faster, and the unique design will refresh the site.
In addition to the limit on the number of colors, this approach no longer has minuses regarding the brand logo. The trend is perfect for companies with compound names, or if the logo consists of two parts.
This year was marked by the transition to a unique authentic design that improves the user experience, and it is not surprising that the trend has spread to logos.
Usually, logos are first sketched in the form of sketches, and then brought to mind, they become smooth clean, but this year designers will use more dynamic logos. Hand-made design makes the site more personalized, which is always good.
There are many options for the appearance of the logo. You can create a rough pattern with jagged edges. You might also like soft lines, as in the example above Robin’s Nest.