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SOLID principles in JavaScript. The substitution principle of Barbara Liskov
The substitution principle is most often used in the context of inheritance, however, the essence of the principle is more connected not with inheritance, but with the behavioral compatibility of…

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Minimalistic website design: features, advantages and disadvantages
In the past few years, web design has alternately reigned in a flat style, now a skeuomorphism, now a material one, then again a flat one ... All of these…

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5 signs of failed logos

From the author: you can not minimize the importance of the logo. The logo gives your business a distinctive mark. Branding guru David Brier reminds us all that “one of the first things that catches your eye besides your name is your logo.”
Any organization, large or small, needs a logo to distinguish and set unique attributes. However, not every business makes a normal logo. There are a number of common mistakes in logo design.

These mistakes not only drive us into the paint, but also lead to the loss of customers.

Let’s look at the six mistakes in logo design made by designers and businessmen, and what makes such a logo a failure.

1. Too simple or too complicated design
Simple logos are remembered better, but times are changing, and logo requirements are changing with it.

Today, logos are conceptual and unique. In the burger logo, the burger itself may well be missing, and everything will be clear. Logos can be abstract. However, too much abstractness or complexity causes the opposite effect.

If the logo is too abstract and complicated to understand, it will not be remembered.

Take a look at the Nike logo. According to this study, this is the most recognizable logo in the United States. It is very simple, and despite the fact that it does not clarify the direction of the business, everyone knows it.

6 signs of failed logos

Avoid overly complex logos. Logos with a large number of details are not only poorly recognized, they are also difficult to print.

Common mistakes:

the design is too simple;

the design is too complicated;

The design does not print well.

2. Cheap design
There are many sites with free and cheap logo designs. Having cheaper here, you will spend money later. Businessmen often do not want to pay for a logo, but this error can lead to the closure of a business.

If you are not an expert in logo design, it is best to hire a professional. Some “lessons” may make it easier to create a logo, but you won’t be able to control the most important thing.

Do not forget, you will get exactly what you paid for. You need to be ready to pay a decent amount for a good logo.

6 signs of failed logos

Logo tutorials and templates are monotonous and limit your choice.

A good logo costs around $ 250 on average. However, this does not guarantee good quality. The London Olympics logo cost over $ 500,000, but failed miserably.

Common mistakes:

use of online design tools;

self-creation of a logo;

work done by an amateur.

3. Poor quality images
It is important to use good quality images when creating logos. The quality should be good when reproducing the logo and printing. Image quality is of paramount importance, as logos are used everywhere (web and print), and even in different sizes.

The best solution is to use vector graphics. Such graphics are created in tools such as CorelDraw and Adobe Illustrator and displayed point by point with mathematical precision.

You can also use .JPEG images in pixels. Such images are usually of poor quality and look cheap when printing on large banners.

The quality of images should be paid attention to, as visual consistency is important.

6 signs of failed logos

Common mistakes:

use of raster images;

Using watermarked images

the use of images that print with lower quality.

4. Neglect of the brand
It is important to remember the brand when designing a logo. Do not forget that you are designing a design for a client, not for yourself.

Before proceeding with the design of the logo, you need to talk with the client. Ask the client about all the details: from color to brand position. The requirements should be clear and, ideally, set out on paper.

You can also use one of the many requirements management tools to better manage things.

6 signs of failed logos

The Adidas logo is designed as a sneaker. A unique font helps position the brand. A logo is not just an image. He tells a story and needs to effectively interact with customers.

Common mistakes:

misunderstanding of the target audience;

lack of understanding of the brand;

lack of dialogue with the client.

5. Too many effects
The logo may be multi-colored, but brute force with colors can lead to the opposite effect. Some of the most famous logos are generally black and white (Nike, Apple, etc.). However, in certain cases, colors play an important role.

For example, when creating a restaurant logo, it is necessary to use red, yellow, green and orange, because these colors cause a feeling of hunger. McDonald’s learned this lesson.

Sometimes the color palette is limited by customer requirements or theme.

If the client has indicated the required colors for you, imagine them in a form pleasing to the eye. A good example is the rings of the Olympic Games. Five colors are used here in order.

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