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Rubber web design. What and where are we going to stretch?

When developing a website, the webmaster, first of all, should be based on the goals of the project. If it is important for the customer that the web page can adapt to any monitor screen, then a rubber (adaptive) design will come to the rescue.

This format got its name due to the fact that its width is set not in pixels, but in percentage terms. With it, the page will open on the entire screen of the monitor, regardless of resolution.

For your career as a web designer to develop rapidly, it is imperative to study this area. Many customers with an already collected loyal customer base are especially demanding at this moment, because they want to provide their users with maximum convenience.

The Origin of Rubber Web Design
An interesting observation is the fact that in our country, “rubber” web design specialists began to perceive from a positive point of view earlier than in the west. The fact is that there, with the emergence of the web direction, a large number of narrow-minded printing specialists came into this sphere.

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Foreign experts simply did not realize the possibility of creating unfixed graphic designs. But the concepts of “web” and “design” came to us almost uniformly, as a result of which the developers visualized such visual flexibility of the image as ordinary creative freedom.

Is rubber and responsive web design the same thing?
Often people confuse these two concepts, however, they are not purebred synonyms of each other. Responsive web design involves working with various site layouts in order to create the maximum convenience for their use on various types of devices, taking into account all kinds of screen resolutions.

It “intelligently” adjusts the overall picture to the screen, depending on the size of the display on the device. Well, rubber design is, in fact, one of the elements of responsive web design. He, in turn, only makes changes in the proportion of the web page.

Thus, we can conclude that responsive web design is a combination of rubber, as well as other progressive improvements. Although, due to similar definitions, confusion can sometimes arise. It is especially unpleasant when disagreements in this regard occur with the customer, so be careful and always check what the client had in mind when talking about the rubber design of the site.

Benefits of Rubber Web Design
Thanks to the rubber design of css, you have the opportunity to design a web page that would fill all the free space of the browser, regardless of screen size. If there are any changes in the parameters related to the resolution, the entire site structure will again be adjusted to the updated conditions. Miracles and magic, isn’t it?

This feature is guaranteed by the fact that the web page will completely occupy the browser window, regardless of whether the picture is displayed on the little HTC or on a 20-inch widescreen monitor. This is what can be attributed to the main advantage of the rubber design.

Those users who have small monitors do not experience problems with horizontal scrollbars, but owners of large wide formats are sometimes disturbing. Therefore, in this regard, the latter will be able to fully enjoy the picture, because the entire display area will be effectively involved.

If we consider the question of which sites rubber web design is suitable for, then here everything again depends on the goals of the customer. This visual flexibility will look good on those sites where the priority is to place the maximum amount of content on one web page, while aesthetic standards are fading into the background.

It is on this basis that rubber web design is widely used in creating news portals, blogs, and also all kinds of information sites. In these cases, its use is most appropriate.

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The disadvantages of rubber web design
In addition to the positive aspects, such web design has some specific disadvantages. One of them is that, in fact, the final result of the “automatic adjustment” of the page to certain screen resolution conditions is unpredictable. Some graphic elements on the site may suddenly appear elsewhere, as they were supplanted by neighboring colleagues.

Another drawback of this “rubber” is the fact that the page load with it can increase 2-3 times compared with the standard duration. This happens because some browsers are picky about page layouts of this format. They cope with the task of displaying elements of variable width, which also increases the risk of visual errors.

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