In the past few years, web design has alternately reigned in a flat style, now a skeuomorphism, now a material one, then again a flat one … All of these styles have one feature: they come and go. What can not be said about minimalism. In web design, this trend has been practiced for a long time and very successfully, promoting laconicism and simplicity. What can I say, this style has long “attacked” all areas of our lives: architecture, journalism, painting, etc.
In order to familiarize you with the art in the style of “minimalism” I present to your attention the painting “The Blue Age” by the famous French artist Yves Klein, who is the founder of one-color painting.
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But what about Malevich with his Black Square, you ask? I explain: it was painted by mixing several types Continue reading
What is a landing page?
The concept of landing page, as, in principle, the landing design, came to us relatively recently, according to the official version from the USA, 10-12 years ago. In fact, this is a one-page selling website created for the sole purpose of preparing and bringing potential customers to purchase a product or service.
Customers visiting these landing pages are referred to as leads. Also, the “lead” can be said about the application made from the site, pre-order, that is, about the active action that the page calls for.
In professional slang, the terms “capture page” or “landing page” are more often used. In fact, these are synonyms, we will use them without any differences. Continue reading
Psychological aspects of design
The connection between psychology and web design is not necessary to prove. This is obvious, if only because the transmission of information by means of Internet resources has clear laws and principles of perception, based on the same laws that apply in practice psychology in everyday life, business, advertising, relationships between people, in the end. What is important here? Color, text, graphics …
The visitor visits the site, begins to consciously and subconsciously read the information. Feelings awakening in this case are actually a psychological reaction – positive, negative. All this is possible to calculate, analyze, correct – you only need to know how. Continue reading